2 Week Career Change Course in De Hallen Amsterdam-West

Tallulah Rose Flower School is going ‘on the road’ for 2024 and our first stop is Amsterdam! In the creative neighbourhood of Amsterdam-West you’ll find De Hallen, a cultural hotspot. Built in 1905 and originally a tram depot De Hallen’s cavernous glass roofs houses a large selection of galleries, restaurants, a library, crafts, the famous Foodhallen, a multicultural food hall, it seemed the perfect venue for us to host our first 2 week career change course of 2024.

The course itself will include both practical and business lessons, exactly as our current 2 week career change course however this course well also include a visit to the largest flower auction in the world, a large scale commercial grower and the world famous Keukenhof Tulip Gardens!

Working from basic floristry skills through to the advanced we take you from hand-tied bouquets to large scale installations. Our philosophy is to share all the knowledge and experience we have with you. We empower you to create in a style of floristry that feels right to you. We teach only sustainable techniques and always provide an abundance of beautiful seasonal flowers from you to choose.

Alongside our practical lessons we also help to build the skills required to start your new creative business. Included in these skills will be photography, branding, marketing, social media as well as business start up advice.

We are thrilled to be able to take you out of the classroom too visiting the world famous flower auctions so that we better understand how this part of our industry works. We’ll visit a large scale grower who practises sustainable techniques so you’re able to see for your self what questions to ask when buying from an industrial grower. We will also visit the world famous Keukenhof Tulip Gardens too*

We are often asked what is the difference between our 2 and 4 week course? Our 2 week course was established five years ago, initially at the request of school teachers wanting to learn during the summer holidays, it was so successful that we continued. We can’t squeeze everything into two weeks, however after years of experience we know exactly what elements we need to teach in order that you have both the skills and the confidence to launch your own florist business.

Without stating the obvious, that we have you for two weeks less, the main differences between the courses are; business skills – you are given exactly the same information that is included within our 4 week course however we simply don’t have the time to discuss all the business modules in such greater detail. We use our time together wisely however and choose the business modules that are most beneficial discussed within a group environment, for example, ideas to market your business and where to sell your floristry services.

Once you have completed your course with us you are invited to join our Tallulah Rose Student Forum. Here you will be welcomed by former Tallulah students all willing to help and support you through those early days and beyond!

Everyone is awarded a certificate on completion of the course however as we mentioned above it’s not goodbye! Team Tallulah and our former students are always there for you as you leave the safety of school and launch your own florist business.

If you scroll down the page you’ll see the breakdown of the lessons included within this two week course.

Each week consists of tuition from Monday to Friday. Class starts at 10.00am and finishes at 4.30pm, with the exception of the days were taking trips out of the classroom when out start and finish time will vary.

Course date – 15th – 26th April 2024 

Course location – De Hallen Amsterdam

Course price – £4250 

*The course cost includes tuition and materials required to complete the course, a trip to the flower auction, a visit to a large scale grower and to see Keukenhof Tulip Gardens. The course cost also includes a Tallulah Rose apron, snips, a Tallulah Teacake tote bag, ceramic bowl, EcoPots meadow box, willow wreath and of course each design you make is yours to take away.

Please note that accommodation is not included in the cost of the course and that the course will be taught in English.

A deposit payment of £500 is required to secure your place. The final payment must be received eight weeks prior to the course start date.

Please read our Payments, Cancellations & Refunds Policy prior to booking.

Practical, sustainable floristry skills

During your first week of flower school we’ll focus on the seasonality of flowers and how to care and condition your flowers. We’ll teach you how to work sustainably, creating foam free designs. We’ll talk at length about the decisions you can make to ensure your floristry business has the necessary skills to launch both commercially and sustainably.

During our two weeks together we will teach you how to create the following designs;

  • Seasonal Living wreaths
  • Hand-tied bouquet
  • Low bowl arrangement
  • Flower meadow arrangement
  • Sympathy casket arrangement
  • Bridal bouquet
  • Flower crown
  • Buttonhole
  • Tablescape
  • Large urn arrangment
  • Garland
  • Large scale installation
  • Floral cloud

Costing each design is vital, if you don’t know what to charge how do you know where to start in making a successful business? We teach you a mathematical formula including all the elements required to make your design both competitive and profitable.

We talk through wedding marketing, consultations and how to approach costings and quotations.

We’ll discuss the importance of photography and your portfolio allowing you time to capture your designs. We’ll talk social media, the how’s, why’s and when’s encouraging you to begin sharing your work on your socials to secure your first florist gig!


Business Skills

We spend time throughout our two weeks together introducing you to the skills required to launch your own business. Stepping away from practical floristry we come together to discuss branding, a fun day of mood boards, and the legalities of launching your business. We walk you through setting up a business plan and discuss financing, how to forecast your outgoings as well as cashflow. In a nutshell we’ll help you to visualise, prioritise and realise!

Here’s what we’ll cover;

  • Branding and mood boards
  • Customer profiling
  • Marketing
  • Social media
  • Business plan
  • Legal structure
  • Accounting
  • Finance
  • Website workshop

Industry visits

As we’re in the beating heart of the flower industry we’ll be taking you out of the classroom to visit the worlds largest flower auction in Aalsmeer. It will be an early start but worth it to see around 20 million flowers traded!

We’ll also take you to visit a large scale grower so you’re able to see first hand the sustainable practices they are beginning to put into place.

And finally we’ll be visiting the world famous Keukenhof Tulip Gardens – what a finale to our first international trip of 2024!