Jordan Keogh
Which course did you study at Tallulah Rose and when?
4 week Career Change course in September 2017.
What did you most enjoy about the course?
Tallulah Rose fosters a totally inspiring atmosphere which challenges you in the most therapeutic way possible. The kettle is always on, the biscuit tin is always full. The flowers are always varied, seasonal and plentiful. And every member of the TR team incredibly talented yet totally down to earth women.
What was the most important thing that you learnt during your time at school?
You finish your course knowing an awful lot about floristry but you can’t possibly finish knowing it all – I’m learning things all of the time, and I hope that continues for the rest of my life! What you do finish with is a confidence to go for your dream. This has stayed with me through the harder times and the good!
What was your first big break?
Whilst I was still on my course, I had a couple contact me on my new Instagram page which had only 9 posts and 40 followers. I thought it was a hoax! It just goes to show the power of social media and the importance of great photography and useful tagging.
What are you doing now?
My main focus is, and always will be, weddings. Alongside weddings I also run frequent workshops, do bouquets for local clients and have recently been installing some silk-flower shop interiors. Keeping some diversity keeps me sparky!
Describe a typical floristry day…
The joy of being a self-employed florist is that every day is different. Sometimes I’ll spend the entire day planning a wedding. Other days, I’ll be creating quotes, researching growers, meeting with clients, visiting venues, doing my finances, posting on social media, sourcing ribbons…my list is wonderfully (and sometimes rather stressfully!) varied.
What’s been your highlight to date?
After winning a lovely wedding and having only spoken extensively to the bride (Grace), she let me know her fiancé was Ricky Wilson from the Kaiser Chiefs. I almost fell off my chair when I found out!
What advice would you give to a new student starting out?Be prepared for your mistakes to feel painful – you are fully responsible when things go wrong and it can be really hard to pick yourself back up again. But on the flip side, be prepared for your success to feel euphoric – again, you are fully responsible when things go right and there is honestly no better feeling.
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